Mvm's small glossary of terms

Glossary of terms in merchandising agencies:

Merchandising – Definition and meaning

Merchandising agency:

A set of marketing techniques used to optimize the presentation of products in retail stores, with the aim of increasing sales and improving the customer experience.

POS material (Point of Sale material):

Advertising material used at the point of sale to attract customer attention and promote products. This includes displays, posters, brochures, and other promotional elements.

Mystery shopping:

A method of assessing the quality of service and shopping experience in retail stores, where researchers pretend to be ordinary customers.

Retail merchandising:

Specific merchandising techniques applied in retail stores, with the aim of optimizing product display and improving sales results.

Shopper marketing:

Marketing activities aimed at influencing customer behavior at the point of sale, with the aim of increasing sales and building brand loyalty.

Merchandising analysis:

The process of collecting and analyzing data on sales performance, product display, and customer behavior to identify opportunities for improvement.

Merchandising strategy:

The planning and implementation of merchandising techniques to achieve specific sales goals and improve the customer experience.

Merchandiser:

A person who arranges merchandise in retail stores.

Planogram:

A visual representation of the layout of products on the shelves of a retail store.

Promotions:

Various marketing techniques used to attract customer attention and increase sales, such as discounts, sweepstakes, and tastings.

Product display:

The way products are displayed in a retail store, including their positioning on shelves, lighting, and visual presentation.

Inventory:

A list of merchandise in the store.

Visual Merchandising:

Focuses on the visual elements in a store, such as layout, lighting, and product presentation, to attract customer attention.

Category Management:

The process of managing product categories as business units, with the goal of optimizing sales and profitability.

Customer Loyalty:

The degree to which customers prefer and continue to buy from a particular brand or store.

Market Share:

The percentage of total sales in a given industry that a particular brand or company achieves.

KPIs (Key Performance Indicators):

Measurable values ​​that show how effectively a company is achieving key business goals.

Retail Trends:

Current developments and changes in the retail sector, such as digitalization, personalization, and sustainability.

BTL Company (Below The Line):

A company that specializes in direct marketing activities aimed at specific consumer groups. These activities are aimed at creating direct contact with potential customers, in contrast to ATL (Above The Line) marketing which uses mass media. BTL activities include point-of-sale promotions, tastings, product demonstrations, direct mail, and event organization.

Adding the term “BTL company” gives a broader picture of marketing activities