The eleventh consecutive FMCG Summit organized by InStor was held in the packed hall of the “Sava” congress center. As in all previous years, MVM Group was one of the sponsors of this event, which is one of the most important for the entire trading community.
This year, together with our colleagues from Beiesdorf, we presented how excellent teamwork and dedicated merchandising lead to increased sales in KA systems. On this occasion, colleagues from Beiersdorf organized an interesting promotional activity for the participants of the summit and consumers.
At the Summit itself, we had the opportunity to hear other examples of good practice, as well as new trends and directions in which our sector will move.
